Art is an instrumental way to support companies’ internal and external marketing and communication. In today's highly competitive world, the intrinsic value of a product or service is no longer enough to differentiate it from other offers. The perceived quality (incl. the values associated with the product) influences significantly the consumer’s purchase decision. Art can touch the consumer and make the difference by creating an emotional experience with the brand.
In their quest for creativity, companies surely have something to learn from artists.
End-to-end organization of art contest or another form of artistic external or internal communication based on your specific needs. This typically includes:
• The campaign definition
• For a contest, the translation of the rules into legal terms & conditions
• The development of a webpage and connections with social media
• The communication towards our large artist network
• The follow-up and animation of the campaign
• For a contest, the organization of a jury selection and a price awards event
BO Paintings organizes with the Brewery De Halve Maan an annual art contest to promote its beer. Every year more than 300 works around the beer were created by various artists and about 20,000 fans are connected to their Facebook page (after the second year of the contest with facebook). The impact on the beer’s sales is significant.
Do not hesitate to contact us with a more or less specific request.
Art your communication!